Knowing when to forward qualified leads to sales teams is one of the frequent challenges faced by marketers.

If you deal with hundreds, or even thousands, of new leads each month, how do you decide which ones should be forwarded to sales?

Assessing if a lead is 'sales ready' will be depend on your own criteria.

That might include one or more of the following if a lead:

• Is a senior decision maker

• Is an organisation with over 100 employers

• Are based in your region

• Has clicked your website or landing zone

• Completed your web enquiry form

• Is using a competitor product or service

• Are expected to make a purchase decision in the next 30 days

To avoid time consuming and subjective lead assessment, you can automatically score your leads with Dynamics CRM.