A/B Testing is a feature that can help you determine the best email design / content to use when you have two strategies to choose from. Using this feature, you can determine a winning strategy on a small sample of email addresses based on a criteria (Opens, Unique Clicks, Hard Bounces, Soft Bounces, Forwards and Unsubscribes). When the testing duration is complete, the system can either wait for you to review the results or send the winning email to the rest of the mailing list.

What we can do:

• We will create a split test for your campaign
• We will configure two email templates to be sent to your users
• We will define the criteria used to select the winning template