Knowing when to
forward qualified leads to sales teams is one of the frequent challenges faced
by marketers.
If you deal with
hundreds, or even thousands, of new leads each month, how do you decide which
ones should be forwarded to sales?
Assessing if a lead
is 'sales ready' will be depend on your own criteria.
That might include
one or more of the following if a lead:
• Is a senior
decision maker
• Is an organisation
with over 100 employers
• Are based in your
region
• Has clicked your
website or landing zone
• Completed your web
enquiry form
• Is using a
competitor product or service
• Are expected to
make a purchase decision in the next 30 days
To avoid time
consuming and subjective lead assessment, you can automatically score your
leads with Dynamics CRM.
Supported Systems |
CRM Systems |
Microsoft Dynamics CRM Online, Microsoft Dynamics CRM 2016, Microsoft Dynamics 365, Microsoft Dynamics 365 Online |