Use marketing
campaigns in CRM to improve the chances of converting an opportunity.
Microsoft Dynamics
Marketing provides powerful functions that you let plan, execute, track, and
analyze marketing campaigns across multiple channels. Features include:
Campaign
management: Plan, track, and analyze the ROI of marketing campaigns.
Campaign
automation: Create automated rule-based campaigns using intuitive flowcharting
tools.
Behavioral
analysis: Track the ways your contacts engage with your campaigns, emails,
landing pages, offers, events, and more. You can also use this data to score
and quality leads.
Example of an
automated campaign: When a prospect requests more information on a landing
page, Dynamics Marketing reacts by sending the prospect a series of four email
messages, each scheduled 10 days apart. Once the four emails have been sent,
Dynamics Marketing creates a task for the sales rep whose territory the
prospect is in to call the prospect by phone. Then, a week later, Dynamics
Marketing creates a task to have an information package sent via the postal
service to the prospect.
Supported Systems |
CRM Systems |
Microsoft Dynamics CRM Online, Microsoft Dynamics CRM 2016, Microsoft Dynamics 365, Microsoft Dynamics 365 Online |